Your idea deserves more than a good start!

Are you working with XR, VR, MR, AR or Health? Do you have an idea, a team, or have you already taken the first steps toward starting a business?

SMARTUP, an initiative to promote innovation, entrepreneurship and startups, is looking for startups and founding teams from Europe – especially if you founded your business in 2026 or have concrete plans to do so.

Whether you’re just getting started or have already made some progress, SMARTUP will provide you with the support you need to refine your idea, develop your business model, and confidently take the next important steps.

Interested? Participate in their open call for startups until 31 August 2026.


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