Creating a successful website isn’t just about design or technology—it starts with making the right strategic choices. In this part of the program, you’ll dive into the fundamentals of digital strategy and learn how to make informed decisions that drive results.

Details

Course Content

Creating a successful website isn’t just about design or technology—it starts with making the right strategic choices. In this part of the program, you’ll dive into the fundamentals of digital strategy and learn how to make informed decisions that drive results.

Through a series of hands-on assignments, you’ll gain a deeper understanding of the strategic process behind digital marketing and online platforms. Step by step, you’ll learn how to analyze goals, define target audiences, and choose the right approach for your digital presence.

You’ll also develop your own digital strategy, which will serve as the foundation for your projects throughout the minor. This means you’re not just learning theory—you’re actively applying it to real-world scenarios

Tutors

Andreas van der Weijde

Study Programme

Commerce & entrepreneurship

ECTS

5 (check with institutional E³UDRES² coordinators to see whether ECTS can be recognized)

Contact hours

3

Full/partial course

Full course

Prerequisites

None