Application deadline: 31 July 2026
A strong strategy is just the beginning—now it’s time to put it into action. In this course, you’ll translate your analyses and strategic choices into real digital marketing activities.
Details
Course Content
Apply digital marketing in practice 📣
A strong strategy is just the beginning—now it’s time to put it into action. In this course, you’ll translate your analyses and strategic choices into real digital marketing activities.
Before your website goes live, you’ll set up and optimize key marketing channels such as SEO, SEA, and social media. You’ll learn how to increase visibility, attract the right audience, and create a solid online presence from day one.
Through hands-on assignments, you’ll gain practical experience with the tools and techniques used by digital marketers every day. This means you’re not just learning what to do, but actually doing it yourself.
Tutors
Andreas van der Weijde
Study Programme
Commerce & Entrepreneurship
ECTS
5 (check with institutional E³UDRES² coordinators to see whether ECTS can be recognized)
Contact hours
3
Full/partial course
Full course
European Qualifications Framework (EQF)
–
Course ID
–
Prerequisites
None
Further information
Teaching Methods
MS Teams
Learning Outcomes
- Practical experience with SEO, SEA, and social media
- Skills to set up and manage digital marketing channels
- Insight into how to drive traffic and reach your target audience
Assessment
Assignments and oral exams
Literature & Materials
e-Learnings
Please note
Please be aware of the course timezone provided in the course description. Converting the course times to your timezone may be necessary to ensure your availability.
